About SaaS IQ

The metrics that matter in software, and the ones that mislead.

SaaS IQ exists because software business strategy and metrics is explained badly almost everywhere. It is either oversimplified into something useless, or buried in jargon that assumes you already know. We aim for the middle: short, specific, and honest about what is not known.

Our mission

To make software business strategy and metrics understandable for operators running or building a software company, without selling anything and without pretending the answers are simpler than they are.

What makes it different

We do not chase news cycles and we do not make predictions we cannot support. Every explainer starts from a real question someone asked.